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Can't run anymore.
-Understanding your demographic
Most of the players I've played alongside have been either teens or adults as realistically the games mechanics don't suit kids as they are not willing to focus/grind enough hours and its generally not geared towards kids so I do have to question why all the graphics and very bland story line seem to be marketed towards kids. The name of the game itself does not do the game any favours as "Goodgame empire" doesn't really grab anyone's attention when you're looking for a game to play that may be alongside other games so it's just something worth pointing out - Maybe someone creative in your studio can point this issue out to your overlords as it really doesn't do your advertising any favours.
Ultimately it doesn't really matter what name the game has or graphics style etc as long as the game is fun but I just thought I would bring it to attention as re branding your game might not be a bad idea at this point in the cycle although I understand that all your games have had goodgame in the title so pigs will probably fly before this would be changed.
- Fairplay rules
Well if you didn't think my first point was absurd enough then I suppose I can try to top it. Fairplay rules choke your servers like no other game I've ever seen. The Fairplay rules and whatever other titles they have could be compared to that of a corrupt Mexican prison where the inmates set the rules to suit them and the authorities can hardly do anything about it since the whole system is like a game of domino's. PVP didn't fail on this game due to the game being boring etc, it failed due to the developers not intervening to stomp out fp rules when they were in their infancy and it all just spiraled out of control from that point on to where it choked PVP enough to where you didn't deal with the problem and instead curved it by making the legendary levels update and steering the game towards PVE which also messed up the whole PVP system with triple the army sizes, quadrupling troop capacity in each castle and what I can only assume to be children being left in charge of equipment stats with effectively making nuclear equipment compared to it's predecessors. Balance has still not been addressed for these and it's a couple of years later.
Everyone is used to these rules by now so it does seem like a challenge to do away with them but with small print being added every week it really does need to be addressed in order to progress and actually make PVP the core again, It's too late at this stage for players to do anything about it, it down to you the developers to take back control of PVP on the game and end fp conformity. This was always supposed to be a war game at core and that is what it should be instead of continuing down the path of "glorified farmville" which is pathetic, nonsense regurgitated/re-skinned events can't keep players going forever and it's clear it doesn't attract many players to the game other than returning players.
-Data (Your data system is broken/failing basically)
Your company has stated many times that it is data driven many times and it's been very clear in the game direction as well although the main problem with this is that elements of the game are so broken that you simply can't run the game from data alone like has been done previously.
For example when there has has 50k player hits on a server this month then does that mean there has been 50k battles? Obviously not as most of those would have been farm runs for looting kingdom res etc, same with war declarations, would 5k war declarations mean 5k wars have been fought for example? obviously not, most would have been alliances merging and transferring res and farm alliances being declared upon. There's dozen's of examples of these corrupted data elements within the game and just needs to be noted that nothing can be run from data alone, community feedback etc should be priority.
Before I bore you anymore I'm gonna end it here as I know that player suggestions is rarely viewed but if any of you developers ever do stumble upon this then listen please as these are some the biggest issues with the game which have been shunned for too long. If you disagree with these issues then that's ok too, can't really force you to be right.
I'm just pointing out your major issues in the game and not really expecting any changes but it's time someone said it rather than more watered down nonsense. Put the fun back in the game again otherwise just watch players walk and onto better things. Your re-skinning of events is beginning to run it's course and unless you invest some time and proper resources back into the development of the game to make the GGE entertaining again then prepare for a slow and painful death. This is one of your few successful games since most of the rest have flopped so it would probably be foolish to watch it die off.
Don't click: https://goo.gl/IC6U01